Ammonia-Free: This hair color is free from ammonia, making it gentle on your hair and scalp.Fade-Resistant: The advanced formula ensures long-lasting color results, reducing the need for frequent touch-ups.Conditioning Formula: Enriched with nourishing ingredients, Shades EQ 09V helps to improve hair's overall condition, leaving it feeling soft and silky.Glossy Finish: This hair dye leaves your hair with a brilliant, shiny finish, adding a touch of sophistication to your overall look.Versatile Application: REDKEN Shades EQ Gloss 09V can be used to enhance natural hair color, refresh faded highlights, or create bold fashion shades.Platinum Ice Shade: The 09V shade offers a gorgeous platinum ice violet tone that is perfect for creating on-trend looks.With its consistent and stunning cool neutralization, 09V has become the go-to shade that Stylists absolutely adore. Redken Shades EQ Platinum Ice offers reliable level-9 neutralization, effectively combating pale yellow and golden blond tones. It is specifically designed for performing hair glossing services on clients, whether it's done after or in-between permanent coloring services. This ammonia-free hair dye is available in a liquid form, acidic, semi-permanent formula. Redken Shades EQ 09V Platinum Ice – a revolutionary hair color product designed to deliver stunning results with a touch of elegance.